What to Look Out for: Apple’s 2020 Event Plans

Every year, legions of Apple fans look forward to the company’s numerous events—from spring and summer events in March and June to September and October events geared toward the iPhone, Apple Watch, iPad and even Mac launches.

Event lineup

Here’s the usual lineup of Apple events:

  • March – features education and creativity, may include iPads
  • June – a Worldwide Developers Conference featuring software and hardware
  • September – focuses on iPhones and Apple Watches
  • October – dedicated to iPad or Mac launches, particularly if they are expected in fall

It was rumored that Apple set March 31 as the date for its March 2020 event, but with news of the COVID-19 outbreak, Apple may be forced to delay some of its event plans. Santa Clara County, which includes Cupertino City, Apple’s headquarters, imposed a ban on gatherings involving 1000 people or more. On the bright side, Apple may still push with its product launching via press release.

2020 Product Launchings

Here’s a list of products rumored to be launched during Apple’s upcoming 2020 events:

iPad Pro

The new iPad Pro is said to have a triple-camera array similar to the latest iPhones and a 3D sensing capability for augmented reality in light of the iPhone’s recent developments. A new keyboard case will feature a trackpad.

Aside from featuring the new A12Z Bionic chip, the new iPad Pro features a LiDAR scanner for advanced augmented reality capabilities not seen in the previous iPad versions.

iPhone SE 2

Apple is bringing back the form of the well-loved iPhone SE, but with a more powerful processor and a more polished look compared to its predecessor. It is speculated that the SE 2 will retain its predecessor’s thick bezel design and a physical Home Button for Touch ID.


AirTags, similar to Tile, is a tracking device designed to help you find lost or misplaced items like keys and wallets. With its integration with the native Find My app, AirTags will be capable of offline tracking.

Redesigned MacBook Pro 13

Renowned Apple analyst Ming-Chi Kuo predicts that Apple will be launching refreshed and redesigned MacBooks. Rumored launches include the 14.1-inch MacBook Pro, a successor to the MacBook Pro 13, with thinner bezels and a scissor keyboard. Apple is also set to launch a refreshed MacBook Pro 16, with a price tag similar to the MacBook Pro 15.

You might consider doing a MacBook trade in once the actual products have been launched. This way, you get the latest MacBook model at a lower price.


Apple may be slated to launch StudioPods, the company’s version of over-ear headphones. Leaks point out to StudioPods being high-end Bluetooth headphones targeted for studio use. There’s also talk of launching an updated Powerbeats 4 earbuds.

New MacBook Air

Rumors are circulating about the launch of a new MacBook Air, which will be twice as fast as its predecessors, though details are limited.

What are you looking forward to the most in Apple’s events?