Tips to Optimize Instagram Stories

Social media has made it possible for everyone to document their everyday lives. What gastronomic delight you’ve eaten, what weird coffee concoction you had, what #OOTD you wore to an event, what books you can’t wait to read, and anything and everything in between.  These are the typical content of Instagram Stories – seconds-long tidbits shared on the app just for 24 hours.

If you’re a business or a brand, the list of reasons to use Instagram Stories is never-ending. Done correctly, this Instagram feature can boost brand engagement. Above all, the number of people you’re able to reach is much greater than on Snapchat, Instagram’s toughest competition.

Now, you may know the basics of Instagram Stories, but there are a few not-so-hidden tools that you can use to make your photos and videos more fun and engaging. Here’s one that is the most effective for business and personal brands:


Once you have a picture or a video ready, jazz it up with fun Instagram stickers. To access the variety of online decals available, tap the sticker icon seen in the upper right-hand corner of your mobile screen. Alternatively, you can just swipe up from the bottom of your screen.

Size: Add the sticker to your story. Pinch it to increase or decrease its size. To change its position, either tap or drag the online decal around the frame.

Variety: Instagram offers unique stickers all the time. They even release special ones relevant to an event, a celebration or a season. Just check the option before you share your story to see if there’s a timely sticker you can use.

Location: You can boost engagement using stickers by adding your location. Type in wherever you are. If you’re in a big city or a famous landmark, there’s a good chance that you can get a special geographic sticker of your location. Once your viewers tap your location sticker, they’ll be presented with photos and Stories from other Instagram users that have used the same geo-sticker.

Hashtag: This works pretty much the same as the location sticker. To make it work, choose the hashtag decal and simply type in the tag you want to use.

Poll: A poll sticker is great for business purposes or just for fun. Instagram Stories offers a two-option sticker poll. You can customize the possible replies if you don’t want to use the standard “yes or no” answer.


A Bonus…

To make your Stories more interesting, use Snapchat filters.

From the now infamous dog face to the vomiting rainbow, filters on Snapchat have become a well-loved means to engage with your followers. Instagram, unfortunately, doesn’t offer the same filter variety and creativity.  A clever trick to fix this problem is to take a Snap of yourself using a fun Snapchat filter. Save the Snap to your camera roll. Open your Instagram Stories and access your funny Snap. You can add stickers to make it livelier and more engaging.


For stronger brand recall, share several Instagram Stories throughout the day.

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